How To Check Email Template On Acid Litmus

What is Litmus E-mail Testing and What are the Alternatives?

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This article was last updated on September 14, 2018

No matter if you lot are an email programmer, a marketer, a business organisation owner, or an enthusiast who has e'er heard of email testing, you've probably heard of Litmus – the leader among e-mail testing software. Earlier stepping into what Litmus email testing is, let's comprehend the basics kickoff.

Why is email testing important?

Email coding is very different from HTML for web in more i or two ways. Unlike web evolution, there are not universal standards amid electronic mail clients. Here are 19 large differences between e-mail and web HTML if y'all'd like to larn more. These specifications makes the email coders' job even harder. When coding, developers have to abide by the rules of different email clients in guild to make your template look and work the way it'due south supposed to.

This makes email testing an inevitable part of e-mail coding. Think of this as the necessary procedure of checking how your coded email template is displayed on unlike clients and devices. Skipping testing basically ways you wave goodbye to your high conversion rates. So much for spending time to craft the perfect subject line if your email template appears broken or weird after the recipient opens your message.

What is Litmus email testing and how does information technology piece of work?

This is a brand for a web service that lets you test your template on seventy+ email clients and devices in the matter of seconds. In short, an automated email testing. Such service allows yous to quickly identify broken links, images, or other bugs. This is how Litmus email testing works:

You send a test e-mail.
The software makes electronic mail clients open it.
Litmus makes screenshots of how your email looks on email clients and devices.
You go these screenshots in a affair of seconds.

Yes, you could do this by paw but start of all, you will need to have accounts in (at to the lowest degree) the major email platforms. Then, you lot will need an arsenal of the most pop devices to test how your email template volition bear in a alive surround. And finally – a significant amount of time to go through all of these clients and devices.

What are the Litmus email testing alternatives?

While Litmus is the most popular name amidst automated e-mail testing services, there are alternatives to this service, either paid or gratis.

Here are some of them:

Email on Acrid

Similar to Litmus, this spider web service offers automated testing on 59 email clients and devices. It is paid with pricing currently starting from $31.50 and a free trial of 7 days. Check out the listing of the email clients this spider web service supports on its official website.
EmailReach

A complex service testing email rendering, deliverability, blacklist checking, HTML problems checking, etc. This service pricing starts from $125 and boosted $39 for signup. Yous've got 24 hours of free trial.
PreviewMyEmail

An email testing service providing existent screenshots from all devices and e-mail apps they support. The brand promises no emulations, simply real devices. The pricing starts from $49 per month.
InboxInspector

A free web service that will test your email template on more than than 25 most popular email clients. This web service will show you how your message would wait similar even the images go blocked.
PutsMail

An electronic mail testing service by Litmus that lets yous transport your HTML email up to 10 emails for testing and bug identifying. Originally congenital past a software developer merely later on bought past Litmus, this service remains gratuitous.
Inbox Preview

A paid service by MailChimp that lets you check how you email template will look on more than 40 e-mail clients. The cool thing near it is that it lets you check which are the virtually popular email clients among your subscribers. This way you'll know what to pay special attention to.
MailTrap

A service that simulates an SMTP server and helps you examination emails from development and staging surround. Free and premium plans are offered. Moreover, open source and non-profit organizations can take reward of special pricing benefits.
Testi@

Supporting 27 e-mail clients, this service offers free and premium email testing starting from £5. Y'all can check out the list of supported email clients on the official website and endeavour this service tools for gratuitous.

Decision

Litmus testing or some of its alternatives are still a must-accept footstep in the process of coding HTML electronic mail templates. The lack of universal rules among e-mail clients make e-mail testing inevitable.

Together with other pop email marketing trends 2017 that didn't come true, anybody secretly crossed their fingers that 2017 would be revolutionary for accepting official and universal standards amidst email platforms. Still not the case. Specialists in the field predict that this day will somewhen come but until then there's nothing left for all of u.s.a. but to accept a happy testing!